Presenting yourself in a professional manner at work is a skill everyone has to adopt in order to succeed. Different industries will require specific behaviors and norms but looking the part is essential to advancing in your career. One way people present their services in business is through business cards. Whether calling on a client, introducing yourself to a vendor or offering a prospect a way to contact you, business cards are an extension of your business and when it comes to design should match your industry. When you offer a card that matches the specific industry you work in, be it finance, healthcare or automotive repair, it’s that much easier for the recipient to associate you with a the specific service you offer.
No matter how intricate or plain you plan on making your card make sure it fits the industry you are in. Having wild and colorful animals on the front of your card is great of you work in a zoo but not exactly appropriate for an investment banker or lawyer. People like to express themselves and their uniqueness but when it comes to business its best to stick to the fundamentals. There are many ways to design a business card and once you have found the right image and graphics that suit your industry it will be much easier to create a card that best represents your services.
People in business are often inundated with business cards. No matter what are you work in chances are you have to deal with clients, vendors, salesmen and representatives and this can add up to a lot of contact information. In order to stand out from this crowd it’s important that your card is remembered and one way to achieve this is by matching your card design with the industry you work in. Having images of heavy machinery and cranes on a construction business card or cameras and film for a photographer are a great way to reinforce the products and services you offer in a professional way. Someone skimming through a stack of plain white cards may take pause when seeing a four-color card that includes an image of the exact thing they are looking for.
Business card graphics don’t have to be masterpieces of art but it should convey the gist of the industry you work in. You can design a business card online using thousands of templates that feature images specific to almost any industry including legal, travel, sports and consulting. The more complimentary your card is to the industry you work in the better your chances of getting the call.